A print newsletter for Expo-Hospital Brasil, Brazil's largest healthcare industry event.
Role
Layout, design, and visual identity
Timeline
4 months
Client
Expo-Hospital Brasil
Build in
InDesign, Illustrator
Context
This newsletter was produced as the official publication for Expo-Hospital Brasil, Brazil's largest healthcare industry event, covering topics from hospital technology to patient safety and workforce well-being.
Challenge
The content spanned multiple dense, technical subjects, hospital data, interview quotes, and industry statistics, across several distinct articles covering everything from AI in hospitals to patient safety and workforce burnout.
What I did
The client wanted a completely new visual identity, moving away from the newsletter's previous look. I designed that identity from scratch, along with the full editorial structure: how each article would be organized, sized, and visually separated by topic. While the copy came from the client, deciding what made it into each issue and how much space it got was a collaborative process I was part of.
